Los ntawm ANASTASIA STEFANUK Lub Xya hli ntuj 3, 2019 AUGMENTED REALITY, GUEST POSTS
Cov lag luam thoob plaws ntiaj teb tam sim no tau koom ua ke thev naus laus zis los txhim kho cov khoom thiab cov kev pabcuam thiab ua raws li lub sijhawm.Cov kev xav tau tshiab thev naus laus zis tshiab rau xyoo 2020 tab tom hloov mus rau kev nthuav dav cov kev muaj tiag xws li Augmented Reality (AR) thiab Virtual Reality (VR) rau hauv ntau qhov kev lag luam, tshwj xeeb tshaj yog hauv khw muag khoom.Muaj cov ntaub ntawv ntxiv txog yuav ua li cas kawm xws li daim ntawv thov kev lag luam thiab cov tuam txhab kev muaj tiag virtual uas ua rau lawv muaj txiaj ntsig zoo.
Vim li cas Siv VR hauv Kev Lag Luam?
Muaj ntau cov txiaj ntsig rau kev lag luam thaum siv VR tech.Hauv 2018, AR / VR kev ua lag luam tau muaj nuj nqis nyob ib puag ncig $ 12 nphom, thiab nws tau kwv yees tias yuav nce mus rau ntau dua $ 192 nphom los ntawm 2022.
1. Txhim kho cov neeg siv khoom
VR thiab AR tso cai rau kom muaj txiaj ntsig zoo dua thiab tsom mus yuav khoom.Cov neeg siv khoom xav tau koom nrog thiab muaj peev xwm raus lawv tus kheej thiab tsom mus rau qhov kev paub virtual yam tsis muaj kev cuam tshuam sab nraud.Qhov no tso cai rau cov neeg siv khoom paub txog cov khoom lag luam hauv ib puag ncig virtual.
2. Immersive and Interactive Marketing Strategies
VR thev naus laus zis tso cai rau cov lag luam kom muaj kev hloov pauv ntau hauv kev siv lub tswv yim 'sim ua ntej koj yuav'.Nrog VR, kev lag luam khoom lag luam yog nyob ib puag ncig tsim kev paub ua ntej ntawm cov khoom lag luam.VR muaj peev xwm thauj neeg mus rau txhua qhov chaw, tiag tiag lossis xav txog.Cov thev naus laus zis no hloov kev lag luam los ntawm kev qhia zaj dab neeg ntawm cov khoom lag luam mus rau kev qhia thiab tso cai rau cov neeg siv khoom thiab cov tub ua lag luam paub txog cov khoom lawv tus kheej.
3. Kev Lag Luam Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij
VR tso cai rau cov neeg siv khoom los ntsuas kev lag luam, kev ua tau zoo, thiab cov khoom zoo.Cov lag luam muaj peev xwm sau tau cov ntaub ntawv muaj zog dua li cas cov khoom tau txais los ntawm cov neeg siv khoom.Cov neeg lag luam txheeb xyuas cov ntaub ntawv muaj zog dua uas tuaj yeem siv los txhim kho cov khoom zoo thiab ua kom cov neeg siv khoom muaj kev ntseeg siab.
Siv Cases
Virtual kev muaj tiag muab ntau txoj hauv kev rau kev thov thoob plaws ntau yam kev lag luam.Cov neeg lag luam muaj peev xwm tsim tau qhov kev cia siab thiab kev txaus siab los ntawm kev muab cov neeg siv khoom muaj peev xwm thiab cov tub ua lag luam kom paub txog cov khoom lossis cov kev pabcuam, xws li kev mus ncig thiab chaw kho dua tshiab.Kev siv VR ua ib feem ntawm cov khoom lag luam thiab cov kev pabcuam muab los ntawm lub tuam txhab txhim kho ob lub tuam txhab cov khoom sib txawv thiab cov kev paub uas cov neeg siv khoom muaj nrog lawv cov khoom.
Tourism
Marriot Hotels siv VR tso cai rau lawv cov qhua paub txog lawv cov ceg ntoo thoob plaws ntiaj teb.Thaum Wildlife Trust of South thiab West Wales muab VR teeb siv thiab 3D cov yeeb yaj kiab los raus lawv cov neeg tuaj saib hauv kev paub txog kev mus xyuas lawv qhov chaw thiab txaus siab rau cov tsiaj qus.VR hauv tourism kuj tau ua pov thawj tias muaj txiaj ntsig zoo rau cov tuam txhab koom nrog.Kev koom tes ntawm Thomas Cooke thiab Samsung Gear VR muaj 40 feem pua ROI nyob rau hauv thawj peb lub hlis ntawm nws pib.
Kev Txhim Kho Tsev
Cov tuam txhab txhim kho tsev xws li IKEA, John Lewis, thiab Lowe's Home Improvement kuj tau siv VR.Cov thev naus laus zis ua rau lawv cov neeg siv khoom pom lawv cov phiaj xwm txhim kho tsev xav tau hauv 3D.Qhov no tsis tsuas yog ntxiv dag zog rau lawv lub zeem muag rau lawv lub tsev, tab sis lawv kuj tuaj yeem txhim kho raws li lawv cov phiaj xwm thiab ua si nrog lawv qhov chaw zoo tshaj plaws siv cov khoom lag luam muab los ntawm lub tuam txhab.
Khw muag khoom
TOMS cov khw muag khoom uas siv VR tso cai rau cov neeg siv khoom taug kev nrog lawv cov khau thiab ua raws li cov nyiaj tau los ntawm lawv cov kev yuav khoom mus rau kev pub dawb hauv Central America.Cov tuam txhab tsheb xws li Volvo muab lawv cov neeg siv khoom muaj peev xwm los sim tsav ib qho ntawm lawv cov qauv tshiab los ntawm lawv cov VR app.McDonald's tau siv lawv lub Thawv Zoo Siab thiab muab nws tso rau hauv VR teeb Zoo Siab Goggles uas cov neeg siv khoom siv tau los ua si thiab koom nrog.
Vaj tse
Cov tuam txhab vaj tse, xws li Giraffe360 thiab Matterport, muab cov khoom ntiag tug ncig xyuas rau lawv cov neeg siv khoom.Staging khoom kuj tau nce siab nrog VR, thiab nws tau nce tus neeg sawv cev thiab cov neeg siv khoom thiab kev txaus siab.Cov phiaj xwm kev lag luam thiab kev teeb tsa tau dhau los ua kev sib tham ntau dua thiab muaj txiaj ntsig zoo rau cov neeg siv khoom thiab cov neeg sawv cev nrog VR lub tswv yim thiab thev naus laus zis.
Expanded Reality yog lub neej yav tom ntej
Nrog rau kev nthuav dav ntxiv ntawm VR thev naus laus zis txhim kho thiab siv, nws kwv yees tias ib feem peb ntawm tag nrho cov neeg siv khoom thoob ntiaj teb yuav siv VR los ntawm 2020. Thiab nrog ntau tus neeg tau txais kev nkag thiab siv cov cuab yeej no, cov lag luam yuav muaj tseeb ua raws los ntawm kev muab cov khoom siv VR. thiab kev pabcuam.Siv cov thev naus laus zis zoo li no kom nkag mus tau rau cov lag luam txhim kho cov khoom lag luam, kev pabcuam, kev lag luam tawm tswv yim, thiab kev ntseeg siab rau cov neeg siv khoom.
Tourism
Marriot Hotels siv VR tso cai rau lawv cov qhua paub txog lawv cov ceg ntoo thoob plaws ntiaj teb.Thaum Wildlife Trust of South thiab West Wales muab VR teeb siv thiab 3D cov yeeb yaj kiab los raus lawv cov neeg tuaj saib hauv kev paub txog kev mus xyuas lawv qhov chaw thiab txaus siab rau cov tsiaj qus.VR hauv tourism kuj tau ua pov thawj tias muaj txiaj ntsig zoo rau cov tuam txhab koom nrog.Kev koom tes ntawm Thomas Cooke thiab Samsung Gear VR muaj 40 feem pua ROI nyob rau hauv thawj peb lub hlis ntawm nws pib.
Kev Txhim Kho Tsev
Cov tuam txhab txhim kho tsev xws li IKEA, John Lewis, thiab Lowe's Home Improvement kuj tau siv VR.Cov thev naus laus zis ua rau lawv cov neeg siv khoom pom lawv cov phiaj xwm txhim kho tsev xav tau hauv 3D.Qhov no tsis tsuas yog ntxiv dag zog rau lawv lub zeem muag rau lawv lub tsev, tab sis lawv kuj tuaj yeem txhim kho raws li lawv cov phiaj xwm thiab ua si nrog lawv qhov chaw zoo tshaj plaws siv cov khoom lag luam muab los ntawm lub tuam txhab.
Khw muag khoom
TOMS cov khw muag khoom uas siv VR tso cai rau cov neeg siv khoom taug kev nrog lawv cov khau thiab ua raws li cov nyiaj tau los ntawm lawv cov kev yuav khoom mus rau kev pub dawb hauv Central America.Cov tuam txhab tsheb xws li Volvo muab lawv cov neeg siv khoom muaj peev xwm los sim tsav ib qho ntawm lawv cov qauv tshiab los ntawm lawv cov VR app.McDonald's tau siv lawv lub Thawv Zoo Siab thiab muab nws tso rau hauv VR teeb Zoo Siab Goggles uas cov neeg siv khoom siv tau los ua si thiab koom nrog.
Vaj tse
Cov tuam txhab vaj tse, xws li Giraffe360 thiab Matterport, muab cov khoom ntiag tug ncig xyuas rau lawv cov neeg siv khoom.Staging khoom kuj tau nce siab nrog VR, thiab nws tau nce tus neeg sawv cev thiab cov neeg siv khoom thiab kev txaus siab.Cov phiaj xwm kev lag luam thiab kev teeb tsa tau dhau los ua kev sib tham ntau dua thiab muaj txiaj ntsig zoo rau cov neeg siv khoom thiab cov neeg sawv cev nrog VR lub tswv yim thiab thev naus laus zis.
Expanded Reality yog lub neej yav tom ntej
Nrog rau kev nthuav dav ntxiv ntawm VR thev naus laus zis txhim kho thiab siv, nws kwv yees tias ib feem peb ntawm tag nrho cov neeg siv khoom thoob ntiaj teb yuav siv VR los ntawm 2020. Thiab nrog ntau tus neeg tau txais kev nkag thiab siv cov cuab yeej no, cov lag luam yuav muaj tseeb ua raws los ntawm kev muab cov khoom siv VR. thiab kev pabcuam.Siv cov thev naus laus zis zoo li no kom nkag mus tau rau cov lag luam txhim kho cov khoom lag luam, kev pabcuam, kev lag luam tawm tswv yim, thiab kev ntseeg siab rau cov neeg siv khoom.
Post lub sij hawm: Aug-02-2019