Lub cim tshiab ntawm cov cim digital ntse muaj kev sib tham ntau dua thiab paub yuav ua li cas soj ntsuam cov lus thiab xim.Cov kev daws teeb meem digital signage tau pib nrov vim tias lawv tuaj yeem hloov pauv cov ntsiab lus ntawm ntau qhov kev qhia nyob rau hauv ib lub sij hawm teev tseg, tso cai rau cov chaw taws teeb lossis lub hauv paus tswj, thiab txuag lub sijhawm, peev txheej, thiab cov nqi.Nyob rau hauv xyoo tas los no, cov thev naus laus zis tshiab tau nthuav dav ntau ntawm cov ntawv thov ntawm cov cim digital kos npe, thiab tau muab cov kev sib tw tshiab rau cov ntsiab lus muag, tsev cia puav pheej, tsev so lossis tsev noj mov.Niaj hnub no, txoj kev loj hlob ntawm digital signage tau hloov pauv sai rau cov ntsiab lus sib tham, uas tau dhau los ua cov ntsiab lus kub tshaj plaws hauv kev ua lag luam, thiab ntau qhov kev hloov pauv tseem ceeb tau maj mam tsim los pab kev lag luam kom ua tau raws li qhov kev txhim kho tshiab rau kev kos npe digital.
01.Muaj ntau yam teeb meem uas lub ntsej muag paub yuav daws tau
Qhov teeb meem loj nyob rau lub sij hawm ntev ntsib los ntawm kev tshaj tawm sab nraum zoov ib txwm yog ib qho chaw tsis meej nyob rau hauv cov nqe lus ntawm kev tshaj tawm kev ua tau zoo taug qab.Media Planners feem ntau hu nws CPM, uas feem ntau yog hais txog tus nqi ntawm ib txhiab tus neeg uas tuaj rau hauv kev sib cuag nrog kev tshaj tawm, tab sis qhov no yog qhov kwv yees qhov zoo tshaj plaws.Ntxiv nrog rau qhov tseeb tias kev tshaj tawm online them nyiaj ib zaug, tshwj xeeb tshaj yog thaum nws los txog rau cov ntsiab lus digital, tib neeg tseem tsis tuaj yeem ntsuas qhov ua tau zoo ntawm kev tshaj tawm xov xwm.
Cov thev naus laus zis tshiab yuav ua haujlwm: qhov sib thooj sensors thiab lub koob yees duab nrog lub ntsej muag paub lub ntsej muag tuaj yeem ntsuas qhov tseeb seb tus neeg puas nyob hauv qhov muaj txiaj ntsig zoo, thiab txawm tias pom tias cov neeg tuaj saib lub hom phiaj yog saib lossis saib cov phiaj xwm xov xwm.Niaj hnub nimno tshuab algorithms tuaj yeem txheeb xyuas qhov tseem ceeb xws li hnub nyoog, poj niam txiv neej, thiab kev xav los ntawm kev tshuaj xyuas lub ntsej muag ntawm lub koob yees duab lens.Tsis tas li ntawd, kev sib tham sib kov npo tuaj yeem raug nias los ntsuas cov ntsiab lus tshwj xeeb thiab ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev tshaj tawm thiab rov qab los ntawm kev nqis peev.Kev sib xyaw ua ke ntawm kev paub lub ntsej muag thiab kev siv thev naus laus zis tuaj yeem ntsuas ntau npaum li cas cov neeg tuaj saib lub hom phiaj teb rau cov ntsiab lus twg, thiab pab ntxiv tsim cov phiaj xwm tshaj tawm thiab kev tshaj tawm, nrog rau kev ua haujlwm kom zoo ntxiv.
02.Kov npo ua kom lub khw kaw
Txij li thaum lub advent ntawm lub Apple iPhone, multi-touch technology tau heev paub tab, thiab kov sensor technology rau loj zaub hom tau nce los ntawm leaps thiab ciam teb nyob rau hauv xyoo tas los.Nyob rau tib lub sijhawm, tus nqi raug txo qis, yog li nws tau siv ntau dua hauv kev kos npe digital thiab kev tshaj lij.Tshwj xeeb tshaj yog nyob rau hauv cov nqe lus ntawm kev sib txuas lus ntawm cov neeg siv khoom.Los ntawm kev paub txog kev piav tes piav taw, cov ntawv thov sib tham sib tuaj yeem ua haujlwm intuitively.Cov thev naus laus zis no tam sim no tau nce nrawm rau daim ntawv thov ntau yam ntawm cov lus qhia hauv pej xeem;tshwj xeeb tshaj yog nyob rau hauv khw muag khoom, taw tes-ntawm-muag khoom tso saib thiab cov neeg siv kev sab laj kev sib tham sib tham txog tus kheej-kev daws teeb meem, tshwj xeeb tshaj yog tseem ceeb.Lub khw raug kaw, thiab cov khw muag khoom sib tham sib tham thiab cov txee virtual tseem tuaj yeem tso saib cov khoom thiab cov qauv, yog li koj tuaj yeem xaiv.
03.Cov ntawv thov sib tham sib yuav tsum tau muab tso tseg?
Txawm hais tias muaj kev sib tham sib sib tham sib kov cov khoom siv txuas ntxiv mus ntxiv, piv rau qhov xwm txheej ntawm cov xov tooj smartphones thiab ntsiav tshuaj hauv B2C teb, tseem muaj qhov tsis muaj qhov kov screen software thiab software tsim tawm hauv B2B teb.Yog li ntawd, kom txog rau thaum tam sim no, kev tshaj lij kov screen software tseem yog tus kheej tsim los ntawm kev thov, thiab feem ntau yuav tsum tau siv zog ntau dua, sijhawm thiab nyiaj txiag;manufacturers thiab distributors yeej ib txwm ntsib nrog cov teeb meem nyob rau hauv cov txheej txheem ntawm kev muag zaub, tshwj xeeb tshaj yog thaum nws los txog rau cov uas tsis muaj nqi kho vajtse.Kev sib piv ntawm tus nqi thiab tus nqi ntawm kev cai tsim software tsuas yog tsis muaj tseeb.Rau cov ntxaij vab tshaus kov kom ua tiav ntau dua hauv B2B yav tom ntej, cov cuab yeej tsim kho software tsim qauv thiab cov chaw faib khoom yuav raug zam kom paub tseeb tias lawv tuaj yeem nrov dua, thiab cov cuab yeej kov npo yuav raug hloov kho mus rau qib tshiab.
04.Kev paub txog cov khoom los nrhiav cov khoom hauv lub khw
Lwm qhov tseem ceeb tam sim no ntawm digital signage nyob rau hauv lub khw muag khoom lag luam: sib tham sib txheeb xyuas cov khoom lag luam, tso cai rau cov neeg siv khoom ywj pheej luam tawm cov khoom lag luam;Tom qab ntawd, cov ntaub ntawv sib raug zoo yuav raug ua tiav thiab tso tawm rau ntawm qhov screen lossis tus neeg siv lub xov tooj ntawm tes hauv daim ntawv multimedia.Qhov tseeb, kev txheeb xyuas cov khoom siv ntau yam kev siv thev naus laus zis uas twb muaj lawm, suav nrog QR cov lej lossis RFID chips.Lub ntsiab lus tseem ceeb tsuas yog hloov cov ntawv niaj hnub ntawm cov kab ntawv ib txwm siv, muab cov ntawv thov niaj hnub.Piv txwv li, ntxiv rau kev txheeb xyuas cov khoom ncaj qha ntawm lub vijtsam kov, lub voj voos cim txuas nrog rau cov khoom siv tiag tiag tuaj yeem siv los ua cov cuab yeej pabcuam los tso saib qhov chaw nyob ntawm cov khoom hauv khw, thiab tib lub sijhawm tso saib cov khoom sib xws. cov ntaub ntawv ntawm qhov screen.Tus neeg siv kuj tuaj yeem kov Kev Ua Haujlwm thiab tso saib kev sib cuam tshuam.
05.Tib neeg kev lag luam audiovisual muaj lub neej yav tom ntej
Txoj kev loj hlob thiab kev lag luam tsom ntawm digital signage nyob rau ob peb xyoos tom ntej no yuav tsom mus rau kev ua tiav cov neeg siv khoom sib cuam tshuam thiab kev koom tes los ntawm kev sib tham nrog cov thev naus laus zis tshiab thiab cov kev daws teeb meem tshiab, thiab txhim kho tag nrho cov txheej txheem sib tham thiab kev paub dhau los.Nyob rau tib lub sijhawm, nrog rau kev txhim kho sai ntawm ntau lub suab thiab cov thev naus laus zis, Internet ntawm Yam network yuav cuam tshuam txhua yam, thiab kev suav huab thiab kev txawj ntse yuav txhawb kev loj hlob.Kev lag luam audiovisual yuav yog ib qho ntawm cov ncej ntawm kev txhim kho kev lag luam yav tom ntej.Ib qho kev loj hlob hotspots yuav yog kev lom zem ua si thiab kev tshaj tawm xov xwm tshiab.Kev hloov pauv loj ntawm kev ua lag luam tau qhib ntau yam tsis tau pom dua thiab zoo siab tshiab platforms thiab kev lag luam rau cov lag luam thiab cov neeg ua lag luam.trends thiab cov ntaub ntawv qhia tau hais tias txoj kev loj hlob zeem muag ntawm kev lag luam audiovisual nyob rau hauv ob peb xyoos tom ntej no yog ci.Nws yog qhov tseeb tias kev lag luam tau npaj kom tau raws li lub sijhawm kev loj hlob ntawm kev ua haujlwm audiovisual thiab kev sib koom ua ke kev lag luam uas muaj cov hauv kev tshiab.
Post lub sij hawm: Sep-02-2021