The emergence of touch advertising machines has promoted the development of the media industry, and has been widely used in various fields, and is deeply loved by the majority of business users. Especially in this era of intelligence and the Internet, the stylish appearance, powerful functions, and simple and practical touch advertising machine, as a new intelligent display device, gradually occupy a dominant position in the advertising industry, and have been welcomed by many businesses and consumers.
Compared with traditional advertising methods, touch advertising machines have obvious advantages in terms of display style, publicity intensity and advertising effect. Although many businesses are currently using it, how can it create greater value? Below, the editor of Guangzhou Mingshi will popularize it for everyone and what details to control.
1. The advertising content is creative, simple and clear
Concise and clear content is far more direct than cumbersome and complex, and it is easier for consumers to obtain the information in it. Unique and creative content can be refreshing and attract the attention of the passing crowd. You can also use some programs, such as news, Ads such as weather.
2. Time limit of content update
The update time of the content is also tricky. Playing the same advertisement for a long time can have a brainwashing effect and make people impressive, but it cannot attract more consumers to watch it. Moreover, if a content is watched too much, it will cause boredom. Resistance is counterproductive, so the frequency of content updates should be just right, not too high or too low.
3. Color matching of advertising content
Touch advertising machines are all used in public places with a lot of people. To attract attention, the color of the content must be in line with the public’s preferences, more inclined to warm colors and bright colors, the visual effect will be better, too dark, dark colors. Gives a depressing illusion
4. Number of ad content rotations
The number of times the advertisement content is played is beneficial to consumers to obtain more information
5. The screen is rich in content and dynamic
The content of the picture should not be a single text or picture, but mainly dynamic pictures. The mode of video, animation and voice can be used to attract consumers’ attention and achieve the purpose of advertising.
Post time: Mar-07-2022
