When it comes to information media, most people think directly of newspapers, radio, television or the Internet. However, today’s information publishers are not satisfied with these broad but untargeted traditional information channels. The information media market is changing from mass marketing to focused marketing. In the era of continuous segmentation of products and consumers, the limitation of traditional media lies in the inability to effectively distinguish the target audience of products.
Advertising machine is a new generation of intelligent equipment that uses standard liquid crystal display and is controlled by networking and multimedia systems to realize information display and video advertisement playback. The advertising machine mainly realizes building/outdoor LCD advertising: it refers to the commercial terminal advertising system that is displayed by playing TV advertising programs and other programs in the form of LCD screen or LCD screen in commercial buildings, supermarkets, campuses and other channels.
Advertising machines in outdoor, shopping malls, stairs, hospitals, restaurants and other fields can be seen everywhere, surrounding your life circle! The key points of the advertising machine market analysis include: market size, market competition, regional market, market trend, and attractive scope.
market size
It refers to the industry market supply and the ability to predict future market supply. Industry market supply analysis and market supply forecast.
market competition
Use survey analysis, statistical analysis and correlation analysis and forecasting to predict future market capacity and product competitiveness.
regional market
According to the characteristics of each market, population distribution, economic income, consumption habits, administrative divisions, best-selling brands, productive consumption, etc.
Determine the needs of different regions, different consumers and users, as well as shipping and sales costs. So as to have an intuitive analysis and understanding of the market!
market trend
Analysis of the main competitors in the market, the position of each competitor in the market, and the main competition methods adopted by the industry, etc.; investigate the current industry market distribution pattern!
Attractive range
Determine the future demand and duration of products through market analysis, product sales and competitiveness, changes and updates of product specifications and varieties;
The regional distribution of product demand estimates the product life cycle and saleable time of the advertising machine industry, so that production and distribution activities can be properly matched with market demand!
To put it succinctly, it is far from enough to research and analyze these five major pieces.
Another important point is the product quality of the advertising machine. Only when the three benefits are complete can we secure the victory!
Automatic startup and shutdown every day, no need for manual maintenance all year round. It has the advantages of strong pertinence, high arrival rate, wide urban coverage, mandatory viewing, low carbon and environmental protection.
Post time: Apr-20-2022
