With the rapid development of digital information technology today, digital signage LCD advertising machines, as a high-tech electronic device mainly used for content display, have been developed and utilized by merchants in every way to achieve greater advertising effects and help merchants improve Economic benefits.
The LCD advertising machine is mainly used to attract the attention of passing pedestrians by playing the pre-made advertising information, so as to achieve the advertising effect, so the content production is very important. The content production of the LCD advertising machine needs to pay attention to the following 4 points:
1. Need to determine the goal and direction
It is the strategic goal of the entire enterprise to determine the direction and content. As a marketing tool, the LCD advertising machine is designed to help customers understand the product and improve their own sales performance. Generally, there are three main goals: to improve operational efficiency, and the quotation is closed. And customer participation.
2. The masses
After having goals, the next step is to identify the masses who will benefit. For the beneficiaries, we can start from two aspects to understand the basic situation of the masses, such as age, income, cultural and educational level, etc., which will directly affect Content planning and product selection of LCD advertising machines.
3. Determine the time
The word timing includes many aspects of marketing, such as the length of the content, the broadcast time of the information, and the frequency of update. The length of the content should be determined according to the staying time of the audience, and the broadcast time of the information should generally be considered. At the same time as the audience’s buying habits, real-time adjustments are made according to the actual situation, and the update frequency is to please the target of the user and the crowd of the audience.
4. Determine the standard of measurement
An important reason for measurement is to show the results, ensure the continuous investment of funds, and help oneself understand which content can resonate with users, and which content needs to be refined in order to make strategic adjustments. According to different breads, users’ The measurement can be quantitative or qualitative.
Post time: Aug-25-2021
