If you are an advertiser or marketer, 2020 may be the most unpredictable year since you started your career. In just one year, consumer behavior has changed.
But as Winston Churchill said: “To improve is to change, and to achieve perfection, you must keep changing.”
In the past few years, one channel has changed a lot, and that is outdoor advertising. When you want to make some fresh changes to the upcoming marketing advertising, outdoor advertising is a good choice.
Programmatic makes the purchase of digital outdoor media easy
Before the first blockade in 2020, in terms of market share growth, digital outdoor media has been the world’s fastest-growing advertising channel, surpassing radio, newspapers and magazines.
A major reason for the rapid growth is that digital outdoor media is different from the traditional channels in which digital alternatives directly compete, and can achieve reach and influence that other online digital channels cannot achieve. In an era when digital devices are almost inseparable from their hands, digital outdoor media extends advertising to the moment when people temporarily leave their digital devices.
Coupled with programmatic making the online purchase of outdoor advertising more convenient, digital outdoor media has become an excellent supplement to digital advertising.
Have you tried digital outdoor media? If not, now is a good time to deploy. The next few months will open a new era for advertisers, and digital outdoor media will inject a well-deserved and powerful fresh impetus into your marketing advertising.
Another famous quote by Sir Winston Churchill is perfect for closing: “Although I don’t like being taught, I am always ready to learn.”
Post time: Jul-05-2021
