Chiziviso chemupepeti: Ichi chikamu chenhevedzano inoongorora zvazvino uye zveramangwana mumusika wedhijitari zviratidzo.Chikamu chinotevera chichaongorora mafambiro esoftware.
Digital signage yave kukurumidza kuwedzera kusvika kwayo mumusika wese nenzvimbo, kunyanya mukati.Ikozvino, vatengesi vakuru nevadiki vari kushandisa masaini edhijitari muhuwandu hukuru kushambadzira, kusimudzira branding kunatsiridza ruzivo rwevatengi, maererano Digital Signage Future Trends Report.Yakaona kuti zvikamu zviviri muzvitatu zvevatengesi vakaongororwa vakati kuvandudzwa kwema brand ndiko kwakanyanya kubatsirwa kwedhijitari, inoteverwa nekuvandudzwa kwesevhisi yevatengi ne40 muzana.
Nordiska Kompaniet, mutengesi muStockholm, Sweden, semuenzaniso, akaisa zvikwangwani zvedhijitari zvine mabhande ematehwe akatsvuka kumusoro uye akaturika aya kumadziro kugadzira fungidziro yekuti chiratidziro chaive chakarembera nebhendi.Izvi zvakabatsira kuti zviratidziro zvibatanidzwe nemutengesi akapusa uye emhando yepamusoro yemhando yemufananidzo.
Pamwero wakajairwa, iyo yemukati yedhijitari signage nzvimbo iri kuona zvirinani zviratidziro zvekuvandudza branding, uye zvirinani zvekubatana maturusi ekuvandudza ruzivo rwevatengi.
Zvirinani kuratidza
Imwe nzira huru ndeyekusimuka kubva kuLCD kuratidza kune mamwe epamberi maratidziro e LED, sekureva kwaBarry Pearmen, maneja mukati mekutengesa, Watchfire.Pearman akapokana kuti kuderera kwemutengo wezviratidziro zve LED kuri kubatsira kutyaira maitiro aya.
Ma LED haasi kungowedzera kuwanda, ari kuwedzera kufambira mberi.
"LED yave iripo kwenguva yakati rebei, isu tinoramba tichisunda mitsetse yakasimba uye yakasimba, tichiswededza maLEDs pamwe chete," Brian Huber, maneja wechikwata chekugadzira, Watchfire, akadaro mubvunzurudzo."Ndaenda mazuva echikwangwani chihombe chegirobhu chinoratidza mavara masere chete panguva."
Imwe maitiro makuru ndeyekusundidzira kune yakananga-kuona ma LED kuratidza kugadzira zvakanyanya kunyudza uye zvinotyisa zviitiko, sekureva kwaKevin Christopherson, director wezvigadzirwa zvekushambadzira, NEC Display Solutions.
"Direct view LED mapaneru anogoneka uye anogona kugadzira zviitiko zvinotenderedza vateereri kana kugadzira ekuvaka anokwezva anotarisisa nzvimbo," Christopherson akadaro mukupinda kwake kwe2018 Digital Signage Remangwana Trends Chirevo "Nepixel pitch sarudzo chero chinhu kubva pakuona-pedyo kusvika. kutarisa kure kunzvimbo dzakakura, varidzi vanogona kushandisa dvLED kupa chiitiko chakasiyana uye chisingakanganwike. "
Zvishandiso zviri nani zvekubatanidzwa
Kungova nechiratidziro chakajeka hakuna kukwana kuti uunze zvirinani mukati medzimba.Ndokusaka vatengesi vemasaini edhijitari vari kupa akawanda uye akawedzera epamusoro analytics masisitimu kuti vawane ruzivo rwakakosha muvatengi, kuti vagone kuvabata zvirinani.
Matthias Woggon, CEO, eyefactive, akataura mune yake yekupinda Digital Signage Remangwana Trends Chirevo kuti vatengesi vari kushandisa ma sensors epedyo uye makamera ekuzivikanwa kumeso kuona ruzivo rwakakosha nezve mutengi, sekunge vari kutarisa chigadzirwa kana kuratidza.
"Magadzirirwo emazuva ano anotokwanisa kuona maparamendi akaita sezera, bonde uye manzwiro nekuongorora chimiro chechiso pane kamera kamera.Pamusoro pezvo, ma touchscreens anogona kuyera kubata pane zvakati tsvikiti uye anogona kuongorora kunyatsoita kwemashambadziro ekushambadzira uye kudzoka kwekudyara, "Woggan akadaro."Kusanganiswa kwekuzivikanwa kwechiso uye tekinoroji yekubata inobvumira kuyera kuti vangani vanhu vanoita kune izvo zvirimo uye kufambisa kugadzirwa kwemishandirapamwe yakanangwa uye kusimudzira kwakasimba."
Digital signage iri kuunza inodyidzana omnichannel zviitiko zvekubatana nevatengi.Ian Crosby, mutevedzeri wemutungamiri wekutengesa uye kushambadzira kweZytronic, akanyora mune yake yekupinda Digital Signage Future Trends Report nezveEbekek, amai nemwana mutengesi wezvigadzirwa muTurkey.Ebekek iri kushandisa dhijitari signage kubatanidza ecommerce uye kubatsira kutengesa.Vatengi vanogona kutarisa mukati memhando yese yezvigadzirwa uye kutenga vakazvimiririra kana kubvunza mubatsiri wekutengesa rubatsiro.
Ongororo yeDigital Signage Future Trends 2018 mushumo yakasimbisa iyi maitiro ekuwedzera ekudyidzana zviitiko.50 muzana yevatengesi vakati vakawana ma touchscreens anobatsira kwazvo kudhijitari signage.
Iyo yakakura maitiro ane yese iyi mienzaniso, ndiko kusundidzira kune mamwe maitiro enhau, maererano ne2019 Digital Signage Remangwana Trends Report blog naGeoffrey Platt, director weRealMotion.
“Matekinoroji ari kubuda aya anoda chinhu chimwe chete.Kugona kugadzira, kuongorora uye kuita munyika inoda mhinduro dzenguva chaiyo, "Platt akadaro.
Tiri kunanga kupi?
Munzvimbo yemukati, zvikwangwani zvedhijitari zviri kukura zviri zviviri maererano neakakura, maratidziro makuru ane software yekuvandudza uye idiki, sezvo zvitoro zvaAmai nePop zvinotumira zviratidziro zviri nyore munhamba huru.
Christopherson akapokana kuti vashandisi vekupedzisira vedhijitari uye vatengesi vanga vachigadzira mhinduro dzinogadzira vateereri vanobatikana.Nhanho hombe inotevera ndipo kana zvidimbu zvese zvawira munzvimbo, uye isu tinotanga kuona zvechokwadi dhirivhari ichifashukira mumusika kumakambani makuru nemadiki.
"Nhanho inotevera kuisa chidimbu che analytics panzvimbo," akadaro Christopherson."Kana mafungu ekutanga eaya mapurojekiti akazara apera, unogona kutarisira kuti tsika iyi ichatanga semoto wemusango sezvo varidzi vaona kukosha kwainopa."
Mufananidzo kubva kuIstock.com.
Nguva yekutumira: Aug-02-2019