Har'a libaka tsohle tsa lipapatso tsa kantle, ts'ebetso ea lisuphamakete nakong ea seoa ea hlolla.Ntle le moo, ka 2020 le mathoasong a 2021, ho na le libaka tse 'maloa tse setseng bakeng sa bareki ba tsoang lefats'eng lohle ho ea mabenkeleng ba sa khaotse,' me lebenkele ke le leng la libaka tse 'maloa tse setseng.Ka mokhoa o sa makatseng, li-supermarket le tsona li fetohile libaka tse tummeng tsa hore baphatlalatsi ba ikopanye le bamameli ba bona.Etsoe, batho ba bangata ba sala hae, ’me babapatsi ba na le menyetla e fokolang haholo ea ho finyella batho ba libakeng tse ling.
Empa li-supermarket ha li fetohe.Leha thekiso ea lisuphamakete e eketsehile haholo, ho latela tlaleho ea McKinsey & Company, nako ea batho ba eang lebenkeleng ho ea mabenkeleng e fokotsehile, 'me palo ea mabenkele a maholo le eona e fokotsehile.Ka kakaretso, sena se bolela hore li-brand li na le menyetla e fokolang ea ho fihlela bareki ba ikemiselitseng ho fumana tlhahisoleseling mabenkeleng a maholo.
Etsa tšusumetso ka digitalization e batlang e fumaneha hohle
Ntle le matšoao a tloaelehileng a ponts'o ea dijithale, lisuphamakete li ka boela tsa kenya li-skrini tsa dijithale qetellong ea sethala sa sethala kapa moeling oa sethala ho tlisa boiphihlelo bo khathollang le bo matla ho bareki ba khethang thepa.
Mefuta e meng ea li-skrini e ntse e hohela tlhokomelo butle-butle.Walgreens, ketane ea lebenkele la lithethefatsi, e se e qalile ho hlahisa lihatsetsi tse nkang mamati a khalase a bonaletsang ka lipontšo tsa dijithale.Lits'oants'o tsena li ka bapala lipapatso tse etselitsoeng bamameli ba haufi, li bonts'a melaetsa e khethehileng e memelang bareki ho etsa liketso tse itseng (tse kang ho latela lebenkele ho mecha ea litaba ea sechaba), kapa ho fetola lintho tse se nang thepa ho ba bohlooho, joalo-joalo.
Ha e le hantle, li-supermarket ha li khone ho etsa digital media eohle e amanang le thekiso.Lipapatso tse mabapi le mabanta a li-conveyor a li-conveyor counters, liphatlalatso tsa lithupelo tsa likariki tsa ho reka, lipapatso tsa marang-rang ho li- divider tsa li-checkout, le mefuta e meng e ts'oanang ea papatso ha ho bonolo hore li kenngoe ka mokhoa oa digital.Empa haeba u batla ho fetola thepa ka katleho hore e be chelete, joale u lokela ho khetha pontšo ea digital ka hohle kamoo ho ka khonehang, e tlatsitsoeng ke papatso e tsitsitseng, e le hore u finyelle liphello tsa papatso.Mabenkele a boetse a lokela ho sebelisa lisebelisoa le lisebelisoa tsa taolo ea thekiso ho laola thepa eohle ka mokhoa o kopaneng
Nako ea poso: Jul-29-2021