NGU-ANASTASIA STEFANUK NGESI-3 JUNI, 2019 INYANI EYONGENZIWEYO, IZITHUBA ZENTENDIKI
Amashishini kwihlabathi jikelele ngoku adibanisa itekhnoloji yokuphucula iimveliso kunye neenkonzo kunye nokuhambisana namaxesha.Iindlela ezintsha zetekhnoloji ezilindelekileyo zika-2020 zayame ekubandakanyeni iinketho zokwenyani ezandisiweyo ezinje ngeAugmented Reality (AR) kunye neVirtual Reality (VR) kumashishini amaninzi, ngakumbi kwiRetail.Ukuba nolwazi oluthe kratya malunga nendlela yokufunda usetyenziso olunjalo lweshishini kunye neenkampani zokwenyani ezizenzayo ngokuqinisekileyo ziluncedo.
Kutheni Usebenzisa iVR kwiShishini?
Kukho inani leenzuzo zeshishini xa usebenzisa i-VR tech.Ngo-2018, imakethi ye-AR/VR yayixabisa malunga neebhiliyoni ezili-12 zeedola, kwaye kuqikelelwa ukuba iya kunyuka iye kuthi ga kwi-192 yeebhiliyoni zeedola ngo-2022.
1. Amava oMthengi aphuculweyo
I-VR kunye ne-AR zivumela ukuntywiliselwa ngakumbi kunye namava okuthenga okugxile.Iimvakalelo zabathengi zibandakanyeka kwaye ziyakwazi ukuzintywilisela kwaye zijolise kumava abonakalayo ngaphandle kokuphazamiseka kwangaphandle.Oku kuvumela abathengi ukuba babe namava kwimveliso kwindawo ebonakalayo.
2. I-Immersive kunye ne-Interactive Marketing Strategies
Itekhnoloji yeVR ivumela amashishini ukuba abe nokuguquguquka okukhulu ekusebenziseni ingcamango 'yokuzama ngaphambi kokuba uthenge'.Nge-VR, ukuthengiswa kwemveliso kujikeleza ekudaleni amava antywilayo okuqala emveliso.I-VR iyakwazi ukuthutha abantu ukuya naphi na, okwenyani okanye okucingelwayo.Le teknoloji itshintsha ukuthengisa ukusuka ekuxeleleni ibali lemveliso ukuya ekuboniseni nasekuvumeleni abathengi kunye nabatyali-mali ukuba bafumane imveliso ngokwabo.
3. UShishino oluPhezulu kunye noHlalutyo lwaBathengi
I-VR ivumela abathengi ukuba bahlole ukuthengiswa, ukusebenza, kunye nomgangatho wemveliso.Amashishini ayakwazi ukuqokelela ulwazi olomeleleyo malunga nendlela iimveliso ezifunyanwa ngayo ngabathengi.Abathengisi bahlalutya idatha eyomeleleyo engasetyenziselwa ukuphucula umgangatho wemveliso kunye nokwandisa ukunyaniseka kwabathengi.
Sebenzisa Amatyala
Ubunyani benyani bubonelela ngeendlela ezininzi ezinokwenzeka kwisicelo kuwo wonke amashishini ahlukeneyo.Abathengisi bayakwazi ukwakha ulindelo kunye nomdla ngokubonelela abathengi abanokubakho kunye nabatyali-mali ithuba lokufumana iimveliso okanye iinkonzo ezinikezelweyo, ezifana nokuhamba kunye nokulungiswa kwendawo.Ukusetyenziswa kweVR njengenxalenye yeemveliso kunye neenkonzo ezibonelelwa yinkampani kuphucula ukuhlukahluka kwemveliso yenkampani kunye namava abanawo abathengi ngeemveliso zabo.
Ukhenketho
Iihotele zaseMarriot zisebenzisa iVR ukuvumela iindwendwe zabo ukuba zive amasebe awo ahlukeneyo kwihlabathi liphela.Ngelixa i-Wildlife Trust yaseMzantsi kunye ne-West Wales ibonelela ngokusetyenziswa kwe-VR iseti kunye neevidiyo ze-3D zokuntywilisela iindwendwe zabo kumava okutyelela indawo yabo kunye nokunandipha izilwanyana zasendle.I-VR kwezokhenketho ibonakalise ukuba inenzuzo kwiinkampani ezibandakanyekayo.Intsebenziswano phakathi kukaThomas Cooke kunye ne-Samsung Gear VR yayinepesenti ze-40 ye-ROI kwiinyanga ezintathu zokuqala zokuqaliswa kwayo.
Ukuphuculwa kweKhaya
Iinkampani zokuphucula ikhaya ezifana ne-IKEA, uJohn Lewis, kunye noPhuculo lweKhaya likaLowe nabo basebenzise iVR.Itekhnoloji yenza ukuba abathengi babo babone ngeso lengqondo izicwangciso zabo ezinqwenelekayo zokuphucula ikhaya kwi-3D.Oku akukomeleza nje umbono wabo wamakhaya abo, kodwa bayakwazi nokuphucula kwizicwangciso zabo kwaye badlale ngendawo yabo efanelekileyo besebenzisa iimveliso ezibonelelwa yinkampani.
Ivenkile
Iivenkile ezithengisa i-TOMS ezisebenzisa i-VR zivumela abathengi ukuba bahambe kunye nezihlangu zabo kwaye balandele indlela imali efunyenwe ngayo ekuthengeni kwabo ukuya kwiminikelo kuMbindi Merika.Iinkampani zeemoto ezifana neVolvo zibonelela abathengi bazo abanokubakho ithuba lokuvavanya enye yeemodeli zabo ezintsha nge-VR app yabo.AbakwaMcDonald basebenzise iBhokisi yabo yeSidlo esonwabileyo kwaye bayijika yayiseti yeVR eyonwabileyo yeeGoggles ezinokusetyenziswa ngabathengi ukudlala imidlalo kunye nokuzibandakanya.
Izindlu ezithengiswayo
Iinkampani ezithengisa izindlu nomhlaba, ezifana neGiraffe360 kunye neMatterport, zibonelela ngokhenketho lwepropathi kubathengi babo.Iipropati zesiteji nazo ziphakanyiswe nge-VR, kwaye yonyusile i-arhente kunye nokuzibandakanya kwabathengi kunye nomdla.Izicwangciso zentengiso kunye noyilo ziye zaba ngamava asebenzayo kunye nokuntywila kubathengi kunye neearhente ezineqhinga le-VR kunye nobuchwepheshe.
INyaniso eyandisiweyo liKamva
Ngokunyuka okuqhubekayo kophuhliso lweteknoloji ye-VR kunye nokusetyenziswa, kuqikelelwa ukuba isinye kwisithathu sabathengi behlabathi bebonke baya kusebenzisa i-VR ngo-2020. Kwaye abantu abaninzi banokufikelela kunye nokusebenzisa ubuchwepheshe obunjalo, amashishini ngokuqinisekileyo aya kulandela ngokubonelela ngeemveliso ezihambelana ne-VR. kunye neenkonzo.Ukusebenzisa iteknoloji enjalo ukuba ifikeleleke kumashishini kuphucula iimveliso, iinkonzo, amaqhinga okuthengisa, kunye nokunyaniseka kwabathengi.
Ukhenketho
Iihotele zaseMarriot zisebenzisa iVR ukuvumela iindwendwe zabo ukuba zive amasebe awo ahlukeneyo kwihlabathi liphela.Ngelixa i-Wildlife Trust yaseMzantsi kunye ne-West Wales ibonelela ngokusetyenziswa kwe-VR iseti kunye neevidiyo ze-3D zokuntywilisela iindwendwe zabo kumava okutyelela indawo yabo kunye nokunandipha izilwanyana zasendle.I-VR kwezokhenketho ibonakalise ukuba inenzuzo kwiinkampani ezibandakanyekayo.Intsebenziswano phakathi kukaThomas Cooke kunye ne-Samsung Gear VR yayinepesenti ze-40 ye-ROI kwiinyanga ezintathu zokuqala zokuqaliswa kwayo.
Ukuphuculwa kweKhaya
Iinkampani zokuphucula ikhaya ezifana ne-IKEA, uJohn Lewis, kunye noPhuculo lweKhaya likaLowe nabo basebenzise iVR.Itekhnoloji yenza ukuba abathengi babo babone ngeso lengqondo izicwangciso zabo ezinqwenelekayo zokuphucula ikhaya kwi-3D.Oku akukomeleza nje umbono wabo wamakhaya abo, kodwa bayakwazi nokuphucula kwizicwangciso zabo kwaye badlale ngendawo yabo efanelekileyo besebenzisa iimveliso ezibonelelwa yinkampani.
Ivenkile
Iivenkile ezithengisa i-TOMS ezisebenzisa i-VR zivumela abathengi ukuba bahambe kunye nezihlangu zabo kwaye balandele indlela imali efunyenwe ngayo ekuthengeni kwabo ukuya kwiminikelo kuMbindi Merika.Iinkampani zeemoto ezifana neVolvo zibonelela abathengi bazo abanokubakho ithuba lokuvavanya enye yeemodeli zabo ezintsha nge-VR app yabo.AbakwaMcDonald basebenzise iBhokisi yabo yeSidlo esonwabileyo kwaye bayijika yayiseti yeVR eyonwabileyo yeeGoggles ezinokusetyenziswa ngabathengi ukudlala imidlalo kunye nokuzibandakanya.
Izindlu ezithengiswayo
Iinkampani ezithengisa izindlu nomhlaba, ezifana neGiraffe360 kunye neMatterport, zibonelela ngokhenketho lwepropathi kubathengi babo.Iipropati zesiteji nazo ziphakanyiswe nge-VR, kwaye yonyusile i-arhente kunye nokuzibandakanya kwabathengi kunye nomdla.Izicwangciso zentengiso kunye noyilo ziye zaba ngamava asebenzayo kunye nokuntywila kubathengi kunye neearhente ezineqhinga le-VR kunye nobuchwepheshe.
INyaniso eyandisiweyo liKamva
Ngokunyuka okuqhubekayo kophuhliso lweteknoloji ye-VR kunye nokusetyenziswa, kuqikelelwa ukuba isinye kwisithathu sabathengi behlabathi bebonke baya kusebenzisa i-VR ngo-2020. Kwaye abantu abaninzi banokufikelela kunye nokusebenzisa ubuchwepheshe obunjalo, amashishini ngokuqinisekileyo aya kulandela ngokubonelela ngeemveliso ezihambelana ne-VR. kunye neenkonzo.Ukusebenzisa iteknoloji enjalo ukuba ifikeleleke kumashishini kuphucula iimveliso, iinkonzo, amaqhinga okuthengisa, kunye nokunyaniseka kwabathengi.
Ixesha lokuposa: Aug-02-2019