NGU-ANASTASIA STEFANUK JUNI 3, 2019 I-AUGMENTED REALITY, IZITHUTHI ZOKUTHUNYELWA
Amabhizinisi emhlabeni wonke manje ahlanganisa ubuchwepheshe ukuze athuthukise imikhiqizo namasevisi futhi ahambisane nezikhathi.Amathrendi amasha obuchwepheshe alindelwe ka-2020 ancike ekufakeni izinketho zangempela ezinwetshiwe ezifana ne-Augmented Reality (AR) kanye ne-Virtual Reality (VR) ezimbonini eziningi, ikakhulukazi kwezokuThengisa.Ukuba nolwazi olwengeziwe mayelana nokuthi ungalufunda kanjani uhlelo lwebhizinisi olunjalo kanye nezinkampani zento engekho ngokoqobo ezizenzayo kuwusizo ngempela.
Kungani Kufanele Usebenzise I-VR Ebhizinisini?
Kunezinzuzo ezimbalwa zebhizinisi uma usebenzisa i-VR tech.Ngo-2018, imakethe ye-AR/VR yayilinganiselwa ezigidini eziyizinkulungwane ezingu-12 zamaRandi, futhi kubikezelwa ukuthi izokhuphuka ibe ngaphezu kwezigidigidi ezingu-192 zamaRandi ngo-2022.
1. Okuhlangenwe nakho Kwekhasimende Okuthuthukisiwe
I-VR ne-AR kuvumela ukuzizwisa kokuthenga okugxile kakhulu nokugxilile.Izinzwa zabathengi ziyabandakanyeka futhi ziyakwazi ukuzicwilisa futhi zigxile kulwazi olubonakalayo ngaphandle kokuphazamiseka kwangaphandle.Lokhu kuvumela abathengi ukuthi bazizwele umkhiqizo endaweni ebonakalayo.
2. Amasu Okuthengisa Agxilile futhi Asebenzisanayo
Ubuchwepheshe be-VR buvumela amabhizinisi ukuthi abe nokuguquguquka okukhulu ekusebenziseni umqondo 'wokuzama ngaphambi kokuthenga'.Nge-VR, ukumaketha komkhiqizo kuzungeza ekudaleni ulwazi olujulile lomkhiqizo.I-VR iyakwazi ukuthutha abantu ibayise noma yikuphi, okwangempela noma okucatshangwayo.Lobu buchwepheshe bushintsha ukumaketha kusuka ekuxoxeni indaba yomkhiqizo kuye ekuboniseni nasekuvumeleni abathengi nabatshalizimali ukuthi bazibonele ngokwabo umkhiqizo.
3. Izibalo Zebhizinisi Ezithuthukile kanye Nezabathengi
I-VR ivumela abathengi ukuthi bahlole ukumaketheka, ukusebenza, kanye nekhwalithi yomkhiqizo.Amabhizinisi ayakwazi ukuqoqa ulwazi oluqinile mayelana nendlela imikhiqizo etholwa ngayo abathengi.Abakhangisi bahlaziya idatha enamandla kakhulu engasetshenziswa ukuthuthukisa ikhwalithi yomkhiqizo nokwandisa ukwethembeka kwamakhasimende.
Sebenzisa Amacala
I-Virtual reality inikeza amathuba amaningi okusebenza kuzo zonke izimboni ezihlukahlukene.Abakhangisi bayakwazi ukwakha ukulangazela kanye nentshisekelo ngokunikeza amakhasimende angaba khona kanye nabatshalizimali ithuba lokuzwa imikhiqizo noma amasevisi ahlinzekiwe, afana nokulungiswa kohambo nendawo.Ukusetshenziswa kwe-VR njengengxenye yemikhiqizo namasevisi ahlinzekwa yinkampani kuthuthukisa kokubili ukuhlukahluka kwemikhiqizo yenkampani kanye nolwazi amakhasimende analo ngemikhiqizo yawo.
Ezokuvakasha
I-Marriot Hotels isebenzisa i-VR ukuze izivakashi zibone amagatsha awo ahlukahlukene emhlabeni wonke.Nakuba i-Wildlife Trust yaseNingizimu ne-West Wales inikeza ukusetshenziswa kwesethi ye-VR namavidiyo e-3D ukuze bacwilise izivakashi zabo emuzweni wokuvakashela isayithi labo nokujabulela izilwane zasendle.I-VR kwezokuvakasha iphinde yafakazela ukuthi inenzuzo ezinkampanini ezihilelekile.Ukusebenzisana phakathi kukaThomas Cooke kanye ne-Samsung Gear VR kube ne-ROI engamaphesenti angu-40 phakathi nezinyanga ezintathu zokuqala zokwethulwa kwayo.
Ukuthuthukiswa Kwekhaya
Izinkampani zokuthuthukisa ikhaya ezifana ne-IKEA, uJohn Lewis, kanye ne-Lowe's Home Improvement nazo zisebenzise i-VR.Ubuchwepheshe benza amakhasimende abo akwazi ukubona ngeso lengqondo izinhlelo zabo zokuthuthukisa ikhaya abazifisayo nge-3D.Lokhu akugcini nje ngokuqinisa umbono wabo ngemizi yabo, kodwa futhi bayakwazi ukuthuthukisa ezinhlelweni zabo futhi badlale ngendawo yabo efanelekile besebenzisa imikhiqizo ehlinzekwa yinkampani.
Ukudayisa
Izitolo zezitolo ze-TOMS ezisebenzisa i-VR zivumela amakhasimende ukuthi ahambe nezicathulo zawo futhi alandele ukuthi imali etholwayo ekuthengeni kwabo iya kanjani kuminikelo e-Central America.Izinkampani zezimoto ezifana ne-Volvo zinikeza amakhasimende azo angaba khona ithuba lokuhlola ukushayela enye yamamodeli azo amasha ngohlelo lwazo lwe-VR.AbakwaMcDonald's basebenzise i-Happy Meal Box yabo futhi bayenza isethi ye-VR ethi Happy Goggles abathengi abangayisebenzisa ukuze badlale imidlalo futhi bahlanganyele nayo.
Ukuthengisa izindlu
Izinkampani ezithengisa izindlu, njengeGiraffe360 kanye ne-Matterport, zihlinzeka ngokuvakasha kwezakhiwo kumakhasimende azo.Izakhiwo zesiteji nazo ziphakanyiswe nge-VR, futhi yenyuse ukusebenzelana kwe-ejenti neklayenti kanye nentshisekelo.Izinhlelo zokumaketha nezakhiwo seziphenduke isipiliyoni esisebenzisanayo nesigxilisa kakhulu kumakhasimende nama-ejenti anamasu nobuchwepheshe be-VR.
Iqiniso Elinwetshiwe Liyikusasa
Ngokukhula okuqhubekayo kokuthuthukiswa nokusetshenziswa kobuchwepheshe be-VR, kulinganiselwa ukuthi ingxenye eyodwa kwezintathu yengqikithi yabathengi emhlabeni wonke izobe isebenzisa i-VR ngo-2020. Futhi njengoba abantu abaningi bekwazi ukufinyelela nokusebenzisa ubuchwepheshe obunjalo, amabhizinisi ngokuqinisekile azolandela ngokuhlinzeka ngemikhiqizo ehambisana ne-VR. kanye nezinkonzo.Ukusebenzisa ubuchwepheshe obunjalo ukuze bufinyeleleke emabhizinisini kuthuthukisa imikhiqizo, amasevisi, amasu okumaketha, nokwethembeka kwamakhasimende.
Ezokuvakasha
I-Marriot Hotels isebenzisa i-VR ukuze izivakashi zibone amagatsha awo ahlukahlukene emhlabeni wonke.Nakuba i-Wildlife Trust yaseNingizimu ne-West Wales inikeza ukusetshenziswa kwesethi ye-VR namavidiyo e-3D ukuze bacwilise izivakashi zabo emuzweni wokuvakashela isayithi labo nokujabulela izilwane zasendle.I-VR kwezokuvakasha iphinde yafakazela ukuthi inenzuzo ezinkampanini ezihilelekile.Ukusebenzisana phakathi kukaThomas Cooke kanye ne-Samsung Gear VR kube ne-ROI engamaphesenti angu-40 phakathi nezinyanga ezintathu zokuqala zokwethulwa kwayo.
Ukuthuthukiswa Kwekhaya
Izinkampani zokuthuthukisa ikhaya ezifana ne-IKEA, uJohn Lewis, kanye ne-Lowe's Home Improvement nazo zisebenzise i-VR.Ubuchwepheshe benza amakhasimende abo akwazi ukubona ngeso lengqondo izinhlelo zabo zokuthuthukisa ikhaya abazifisayo nge-3D.Lokhu akugcini nje ngokuqinisa umbono wabo ngemizi yabo, kodwa futhi bayakwazi ukuthuthukisa ezinhlelweni zabo futhi badlale ngendawo yabo efanelekile besebenzisa imikhiqizo ehlinzekwa yinkampani.
Ukudayisa
Izitolo zezitolo ze-TOMS ezisebenzisa i-VR zivumela amakhasimende ukuthi ahambe nezicathulo zawo futhi alandele ukuthi imali etholwayo ekuthengeni kwabo iya kanjani kuminikelo e-Central America.Izinkampani zezimoto ezifana ne-Volvo zinikeza amakhasimende azo angaba khona ithuba lokuhlola ukushayela enye yamamodeli azo amasha ngohlelo lwazo lwe-VR.AbakwaMcDonald's basebenzise i-Happy Meal Box yabo futhi bayenza isethi ye-VR ethi Happy Goggles abathengi abangayisebenzisa ukuze badlale imidlalo futhi bahlanganyele nayo.
Ukuthengisa izindlu
Izinkampani ezithengisa izindlu, njengeGiraffe360 kanye ne-Matterport, zihlinzeka ngokuvakasha kwezakhiwo kumakhasimende azo.Izakhiwo zesiteji nazo ziphakanyiswe nge-VR, futhi yenyuse ukusebenzelana kwe-ejenti neklayenti kanye nentshisekelo.Izinhlelo zokumaketha nezakhiwo seziphenduke isipiliyoni esisebenzisanayo nesigxilisa kakhulu kumakhasimende nama-ejenti anamasu nobuchwepheshe be-VR.
Iqiniso Elinwetshiwe Liyikusasa
Ngokukhula okuqhubekayo kokuthuthukiswa nokusetshenziswa kobuchwepheshe be-VR, kulinganiselwa ukuthi ingxenye eyodwa kwezintathu yengqikithi yabathengi emhlabeni wonke izobe isebenzisa i-VR ngo-2020. Futhi njengoba abantu abaningi bekwazi ukufinyelela nokusebenzisa ubuchwepheshe obunjalo, amabhizinisi ngokuqinisekile azolandela ngokuhlinzeka ngemikhiqizo ehambisana ne-VR. kanye nezinkonzo.Ukusebenzisa ubuchwepheshe obunjalo ukuze bufinyeleleke emabhizinisini kuthuthukisa imikhiqizo, amasevisi, amasu okumaketha, nokwethembeka kwamakhasimende.
Isikhathi sokuthumela: Aug-02-2019