Ezweni lanamuhla elinolwazi ngobuchwepheshe, izindlela zokukhangisa zendabuko ziya eceleni kancane kancane ukuze kuvuleleke izindlela ezisebenzisanayo neziguqukayo.Enye indlela enjalo ezuze ukuthandwa okuphawulekayo uphawu lwedijithali, olusebenzisa ama-totem edijithali ukuze luthwebule futhi lubandakanye izethameli ngendlela entsha.Kule bhulogi, sizohlola umqondo wama-totems edijithali nomthelela anawo endaweni yezimpawu zedijithali.Sizocubungula izinzuzo, izinhlelo zokusebenza, namandla esikhathi esizayo alobu buchwepheshe obuphambili.
Ama-totem edijithali asebenza njengezimpawu ezinamandla endaweni yezimpawu zedijithali, ame amade futhi adonsa ukunaka kwabadlulayo.Lezi zakhiwo ezizimele zihlanganisa izingxenye zehadiwe nesofthiwe ukuze zibonise okuqukethwe okukhangayo njengezithombe, amavidiyo, ukugqwayiza, nokuzizwisa okusebenzisanayo.Ngokuhlanganisa ngaphandle komthungo izibonisi zezindleko eziphansi ezinekhono lesofthiwe elithuthukisiwe, ama-totem edijithali enza izibonisi ezibukekayo nezinomthelela oheha izethameli ezindaweni ezihlukahlukene, kungakhathaliseki imboni noma injongo.
Izinzuzo ze-Digital Totems ku-Digital Signage
Ama-totem edijithali anikezela ngezinzuzo eziningi zamabhizinisi nezinhlangano ezifuna ukuqinisa imizamo yazo yezimpawu zedijithali.Okokuqala, bahlinzeka ngethuluzi elihehayo lokuxoxa indaba, okuvumela amabhrendi ukuthi abonise imikhiqizo yawo, amasevisi, noma imilayezo ngendlela egxilile futhi eqondene nawe.Ngaphezu kwalokho, ama-totem edijithali anika amandla ukubuyekezwa kokuqukethwe kwesikhathi sangempela, aqinisekisa ukuthi imilayezo yakho ihlala ikusha, ifanelekile, futhi isesikhathini samanje.Ukwengeza, lawa ma-totem ahlukahlukene kakhulu futhi angatshalwa ngaphakathi nangaphandle, awenze alungele imicimbi, iminyango, izitolo ezinkulu, iziteshi zesitimela, nezinye izindawo ezahlukahlukene.Ngemvelo yawo eheha amehlo, ama-totem edijithali asiza ukuthuthukisa ukuqwashisa ngomkhiqizo, akhulise ukusebenzelana kwamakhasimende, futhi ekugcineni akhulise i-ROI yokumaketha.
Izicelo zeDigital Totems
Ukusetshenziswa kwama-totems edijithali kuhlanganisa izimboni eziningi.Ezindaweni zokuthengisa, lezi zimpawu ezihlakaniphile zishintsha indlela yokuthenga, okuvumela amakhasimende ukuthi ahlanganyele namakhathalogi omkhiqizo abonakalayo, afinyelele ulwazi lomkhiqizo, futhi athenge ngokuqondile kwi-totem ngokwayo.Kumahabhu ezokuthutha, ama-totem edijithali anikezela ngezibuyekezo zokuhamba kwesikhathi sangempela, isiqondiso, nezinketho zokuzijabulisa kubahambi abakhathele.Ezikhungweni zokunakekelwa kwempilo, lezi zibonisi zedijithali zisebenza njengamathuluzi asebenzayo okuthola indlela, ukusiza iziguli nezivakashi ekuzulazuleni ezindaweni eziyinkimbinkimbi zesibhedlela.Kusuka ezindaweni zokungena ezinkampani kuya ezikhungweni zemfundo, ama-totem edijithali ahlinzeka ngesixazululo esiguquguqukayo sokudlulisa ulwazi, ukubandakanya izethameli, nokudala okuhlangenwe nakho okukhumbulekayo.
Amandla Akusasa
Njengoba ubuchwepheshe buqhubeka nokuvela ngesivinini esisheshayo, amandla esikhathi esizayo we-totems yedijithali ajabulisa ngempela.Ngokuthuthuka kobuhlakani bokwenziwa (AI), ubuchwepheshe bokuqashelwa kobuso, neqiniso elingathandwa kwabathelisi esikubona (AR), ama-totem edijithali azokwazi ukunikeza ukuzizwisa komuntu siqu nakakhulu nokuhlukile.Bazodlula amakhono abo amanje, benze amabhizinisi akwazi ukuqoqa idatha ebalulekile ngezibalo zabantu ezihlosiwe, athuthukise ukulethwa kokuqukethwe, futhi athuthukise ukusebenzisana kwamakhasimende.Njengoba umhlaba uya ngokuya uxhumeka, i-totem yedijithali izoba yingxenye ebalulekile yamadolobha ahlakaniphile akusasa, inikeze ulwazi olungenamthungo nolubandakanyayo lwedijithali ezindaweni zomphakathi.
I-totems yedijithaliziguqula isimo sezimpawu zedijithali, zidonsa ukunaka okungakaze kwenzeke ngaphambili futhi ziguqula indlela amabhizinisi nezinhlangano ezixhumana ngayo nezithameli.Amakhono abo agxilile, ukuguquguquka, kanye namandla entuthuko yesikhathi esizayo abenza ithuluzi elibalulekile lokuthuthukisa ubukhona bomkhiqizo, ukubandakanya amakhasimende, nokudala ukuzizwisa ongasoze wakukhohlwa.Ngokusebenzisa amandla ama-totems edijithali, amabhizinisi angavula amathuba amaningi futhi ahlale phambili kulesi sikhathi sedijithali esishintsha njalo.
Isikhathi sokuthumela: Nov-17-2023